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How about africa
Key Issue
eastern airways  
eastern airways

How to create awareness and bookings for a new type of holiday, a winter sunshine budget holiday in South Africa?

Solution
eastern airways

A combination of brand awareness building and classified advertising in weekend newspaper travel sections, backed up with targeted online placements including Paid Search advertising


 
eastern airways Solus colour strips in front of Travel sections to build brand awareness
 
eastern airways

Classified advertisements to ‘capture’ response cost efficiently

How about africa