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Premier
Key Issue
eastern airways  
eastern airways

How to grab more share of the lucrative Christmas grocery market for Premier’s 2000 shops whilst supporting all stores evenly

Solution
eastern airways

Thinkmedia’s strategy was to plan and execute a 1000 door drop ‘newspaper round’ level targeted distribution around each of the 2000 Premier stores

eastern airways Featured a ‘multi-product and price’ leaflet
 
eastern airways

Analysed ACORN demographic makeup of every newspaper round in the UK and targeted best potential versus proximity around each store

eastern airways

Rounds mapped and where no coverage existed, shared and solus drops were deployed