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Case Histories

Media Planning & Buying

The London Eye
Key Issue
eastern airways

Primarily to increase the total number of visitors, but across three distinct markets: London & SE market, Domestic & Overseas tourists & Corporate market. Secondary to increase the yield per visit. N.B. Same budget year-on-year allowing for inflation.

Solution
 

Thinkmedia came up with an innovative media strategy that was based on cross selling messages via a traditional retail strategy. We developed a mass media approach which performed across all identified target audiences (both consumer & corporate). A London Press campaign (with specific tourist & corporate up weights) formed the backbone of the strategy. Plus Thinkmedia developed a bold Platinum X-Track campaign in central London which incorporated a two weeks on two weeks off structure that lasted four months. The extended in-charge period plus the choice of central London stations allowed this campaign to punch above its weight.

beaverbrook
Key Issue
 

Beaverbrooks wanted to support underperforming stores pre Christmas to raise awareness locally and increase Christmas gift shopping visits

Solution
 

4 stores were supported – Bromley, Watford, Croydon and Reading A multi-media campaign was delivered that created impact via newspaper wraps, full page colour ads in newspapers, 96 sheet and 48 sheet posters and mobile advans/adbikes Tactical messages were targeted within close proximity to stores to drive visits as well as awareness

Intercasino
Key Issue
  How to launch an online casino into the UK to that most elusive of target markets - ABC1 men 18-30 who are internet savvy and like to gamble?
Solution
 

After an extensive brainstorming session with the creative agency, HPS, we came up with a media idea to create a campaign that would be both cut through and viral – a virtual sexy casino manager called Jane Bentley! We then took Jane Bentley literally to the streets. Jane Bentley made personal appearances in the City of London. Copies of The FT and Times were sponsored and given away. Sample CDs were handed out by Casino style promotional girls at the main rail stations throughout the UK. A promotion was run on Capital Radio to win a car and entrants had to pre-register on the Intercasino website. The activity was extended by Posters on the LRT in London as well as strip advertisements on the sports pages of the Evening Standard. Jane Bentley was then mirrored online and is the first person to greet you on the website and is available for instant chat and emailing!

   
More Media Buying Case Histories
  QUINN-Direct - car insurance direct response media buying
  HowAbout Africa – awareness travel media buying
  Royal London Watches - radio sponsorship
  Premier Convenience Stores - door drop marketing
  Personal Debt Helpline – direct response television media buying
  Stop Smoking Manchester – regional awareness media buying
  Claim Free – direct response television media buying
  Moneyway - direct response television media buying
  National Guarantee PLC – internet marketing
   
   

To find out how we can help your business, please call today to speak to Mark Hodkinson on 07816 760992 or email info@think-media.co.uk