Our Friendly Team
Mark Hodkinson is the principal media buyer and founder of Thinkmedia.
‘With over 40 years of media buying experience, we set up Thinkmedia in order to offer small to medium sized clients and creative agencies a better quality media buying and marketing communications consultancy service.’ Having worked for some of the biggest advertising and media buying agencies in the UK; Universal McCann, JWT, amongst others, we realised that all too often media buyers responses to client briefs were repetitive and deal based. In many cases this suited the media agency but was really at the expense of individual client’s business objectives!
So our philosophy from day one has been very focused on client service and putting integrity, flair and creativity back into the media buying process, meaning we are able to create better thought through media plans that create a deeper connection with the target market and greater sales response from client’s media budgets.
Whilst we agree with leveraging media volumes to obtain the very best media buying prices for our clients, we firmly believe that media planning should be highly tailored around our client’s business objectives rather than a need to hit an agency volume deal!
Our more intelligent media thinking gives our clients the upmost competitive advantage and helps them grow their volume sales and share of market without increasing their media spend.
Media Buying & Planning Consultant
- 2001: Managing Director, Thinkmedia
- 1998: Director, Universal McCann UK Network
- 1994: Board Director, McCann-Erickson
- 1993: Media Director, McCann-Erickson
- 1990: Media Group Head, McCann-Erickson
- 1989: Media Manager, BCMB
- 1987: Media Buyer, JWT
Media buying experience
Peugeot, Next, MBNA, M&S Financial Services, Magnet Kitchens, Sharps Bedrooms, QUINN Insurance, Limelight Bedrooms, British Gas, JD Williams, GUS Home Shopping, Moneyway, Vernons Pools, Axa Insurance, Gregory Pennington Debt Management, Royal London Watches, Legal Advice Bureau, Personal Debt Helpline, Thomson Holidays, Teacher Training Agency, DfES, Sharps Bedrooms, Kitchens Direct, Portland Conservatories, Intercasino, Kwiksave, Pilkingtons Insulation, Brick Development Association, CT2, How About Africa, Yes Telecoms, Thus, National Guarantee PLC, Cash Generator
At Thinkmedia, we ‘roll our sleeves up and get stuck in’ to make your campaigns a great success, we are a forward thinking company that outsources and collaborates with some of the very best media research, creative and production agencies in the UK to create a tailored team environment, all working with our client’s best interests at heart.
We approach everything we do with enthusiasm and are happy to work with all clients, regardless of size or type and believe our knowledge and expertise can benefit your business.