Our Media Planning Insights Can Help You Generate Increased Sales
Thinkmedia is a UK media planning and buying agency offering media buying services and expert media planning across TV, Newspapers, Radio, Magazines, Digital, Mobile, Posters, Magazines, Door Drops, Inserts, Data plus other media.
At Thinkmedia we believe it is the quality of our media thinking that will make a real measurable difference to your business. All good media buying campaigns are preceded by insightful and well thought through media planning strategies and this is where we think you will find us a breath of fresh air.
Our media planning process starts with a full understanding of your business targets, customers and existing channels performance, once we have got under the skin of your business issues then we are able to begin to tailor a media plan that is ideally suited to achieve your media objectives.
Our approach is both rigorous and creative and as no two media briefs are the same, there is nothing off the shelf about the media buying solutions we arrive at. Our years of media buying Industry experience backed up with our extensive media research tools enable us to develop media plans that are highly impactful as well as extremely accountable and measurable.
Our media advertising planning and insight expertise spans offline and online channels for both consumer and business audiences including: advertising on television, radio, digital media, internet media, mobile, posters, cinema, press, magazines, inserts, data buying and door drops.
We are highly skilled media planners who use industry leading research and media planning tools to develop robust, intelligent, creative and accountable media strategies. Our media planning process includes:
- Target Market media consumption and lifestyle analysis
- Identify media that offer best cover, value and targeting
- Evaluate geographic catchment fit of each media
- Media planning & schedule strategy (best media mix to reach the target markets) and achieve the campaign awareness and response objectives
- Media plan budget allocation
- Create a detailed media schedule insertion timing plan that will maximise impact and sales effect
- Estimating media plan audience coverage
- Media plan response & sales forecasting
Media Planning Research Tools
At Thinkmedia, we have an array of media planning research tools at our disposal which we use to ensure your media advertising is targeted in the media channels that are most heavily consumed by your target market thereby maximizing your response and value for money. Some of the media research tools we use are listed below:
National Readership Survey (NRS)
The National Readership Survey is the industry standard source of readership figures. The survey is based on 36,000 respondents and covers around 300 magazines and newspapers.
The Audit Bureau of Circulations (ABC)
The Audit Bureau of Circulations provides audited sales figures for around 700 consumer titles as well as numerous business titles. Newspaper sales figures are released monthly whilst those for magazines are released on a six-monthly basis.
Target Group Index (TGI)
TGI is the largest and most comprehensive industry standard source of information on product consumption consumer profiling. TGI covers over 500 product fields and provides demographic, media and attitudinal data on thousands of brands.
JICREG is run by the Newspaper Society and is the industry survey on the readership of regional newspapers. On-line manipulation of JICREG data through postcode and demographic analysis provides a guide to the best titles to use in any regional media plan. JICREG can be linked to other planning systems to provide mapping or schedule analysis.
BARB provides an overnight read on TV viewership statistics via the DDS system. Consolidated data (including video playback) is released 8 days later. BARB is the key trading currency for TV.
RAJAR is the industry source of radio listening data. Covers 260 UK stations through a diary based study of around 127,000 individuals aged 4+. Results are released quarterly.
Experian Micromarketer is used for geo-demographic analysis. It allows us to look at client or TGI data by MOSAIC or ACORN either through mapping or analysis of statistics. This in turn gives us a deeper understanding of the audience we are trying to reach.
Comscore provides a comprehensive overview on what is happening in the on-line marketplace. Amongst other things it allows us to look at top sites and who are the top advertisers by site in terms of audience size, reach, visits per person and time spent on the site.