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Personal Debt Helpline
Key Issue
eastern airways  
eastern airways

PDHL came to Thinkmedia to devise their 2007 media launch strategy with a bold objective of establishing a major foothold in the debt financial solutions marketplace

Solution
eastern airways

Thinkmedia’s strategy was a ‘through the line’ multi-media approach which began with consulting on website development and digital marketing, through to radio and TV production, resulting in media buying press space, radio and TV airtime as well as targeted data media purchase. The result was a fully integrated advertising and media campaign to maximise leads