Author: mark

We are pleased to announce we have been appointed media buyers for Pall Mall Medical (Manchester) generating new MRI scan appointments at their hospital in Newton-le-Willows. Our activity will focus on radio airtime media buying within the hospital’s catchment area.

The commercial messaging involves three creative treatments written in the style of TV ‘soaps’ run on an even rotation. The first advert’s core message is around timeliness, you can arrange your MRI Scan in about a week and then get your results in just a few days. Subsequent messaging builds on the professionalism and friendliness of the service and that you don’t need a doctor’s referral to book an MRI scan.

We look forward to developing beneficial media buying solutions to deliver the client’s business objectives.

Our press media buying campaigns for The Handy & Q Garden gardening tools ranges are currently live across gardening press titles. We have worked closely with Handy Distribution for many years as their press media buyers promoting their petrol and electric gardening equipment and look forward to seeing continued successful results in terms of driving increased online traffic and sales.

Television Airtime Media Buyers For STATSports

We are very excited to be involved planning and buying TV and other media campaigns for STATSports. It’s a great product and TV commercial. It’s so easy to be passionate about a brand operating in a Football sector we love. Look out for the advert in live football commercial breaks and check out their website if you are a keen football player.

Adlington Retirement Living has appointed us as their media buying consultants. For the past few months we have been busy planning their media activity. Our media planning is to support their new retirement properties across the North West of England. This includes media planning for their developments in Southport, Macclesfield, Cheadle, Romiley and Ramsbottom. There are also additional sites in the pipeline for Sheffield, Newcastle and Lytham which we are starting to plan media activity around.

Media Planning Brief

Our media planning brief is to target a senior living retiree market. We are exploring new ways to drive more response from this client’s media budget. All our media planning has a strong emphasis on improving return on media investment.  We are targeting a 65+ target market within catchment.

We have identified strong media test opportunities to run alongside established media activity. Response levels are increasing which suggests our ‘test and learn’ media strategy is paying off.

Media planning and buying is across a wide spectrum of media channels including Paid For Search activity (PPC), Digital Display, Paid Social Media Adverts, Targeted Door Drops, Press advertising & Inserts, Radio and TV.

Our media buyers are delighted to be media buying for Greenworks cordless gardening products.

Our campaign advertising in National Press and Gardening magazines kicked off in April featuring their cordless lawnmower range.

It’s an exciting time to be involved raising awareness for Greenworks, who are new entrants to the UK market and looking to achieve rapid sales growth and market share of an increasing cordless gardening tools market.