We are pleased to announce we have been appointed media buyers for Pall Mall Medical (Manchester) generating new MRI scan appointments at their hospital in Newton-le-Willows. Our activity will focus on radio airtime media buying within the hospital’s catchment area.
The commercial messaging involves three creative treatments written in the style of TV ‘soaps’ run on an even rotation. The first advert’s core message is around timeliness, you can arrange your MRI Scan in about a week and then get your results in just a few days. Subsequent messaging builds on the professionalism and friendliness of the service and that you don’t need a doctor’s referral to book an MRI scan.
We look forward to developing beneficial media buying solutions to deliver the client’s business objectives.