Adlington Retirement Living has appointed us as their media buying consultants. For the past few months we have been busy planning their media activity. Our media planning is to support their new retirement properties across the North West of England. This includes media planning for their developments in Southport, Macclesfield, Cheadle, Romiley and Ramsbottom. There are also additional sites in the pipeline for Sheffield, Newcastle and Lytham which we are starting to plan media activity around.
Media Planning Brief
Our media planning brief is to target a senior living retiree market. We are exploring new ways to drive more response from this client’s media budget. All our media planning has a strong emphasis on improving return on media investment. We are targeting a 65+ target market within catchment.
We have identified strong media test opportunities to run alongside established media activity. Response levels are increasing which suggests our ‘test and learn’ media strategy is paying off.
Media planning and buying is across a wide spectrum of media channels including Paid For Search activity (PPC), Digital Display, Paid Social Media Adverts, Targeted Door Drops, Press advertising & Inserts, Radio and TV.