Category: Latest News

i, the UK’s first quality daily newspaper to launch in almost 25 years, will go on sale nationwide on Tuesday 26 October 2010.

Created by The Independent, i is designed for readers who want a concise, quality daily paper for just 20p.

The independent say i is specifically targeted at readers and lapsed readers of quality newspapers, and those of all ages who want a comprehensive digest of the news in printed form. i will combine intelligence with brevity, and depth with speed of reading, providing an essential daily briefing.

Alexander Lebedev, Director of Independent Print Ltd, owners of The Independent, said today: ‘My commitment is to a strong vibrant free press as well as creating innovative media ventures with first class journalism.’ He is also the co-owner of Novaya Gazeta, the pro-democracy newspaper in Moscow, together with former President Mikhail Gorbachev.

We are delighted to have been appointed as media buyers for Imperium Law, the Macclesfield based personal injury solicitors. We began media buying in July across radio, local press and online media channels. In partnership with our friends at Starfish, we are seeking to test and develop new profitable media routes to market for Imperium Law.

We have already begun to see some signs of success from our strategies and are looking forward to building on this going forward.

It is also a pleasure to be working with Chris and Phil at Imperium Law who are really nice guys!

Our media buying agency success continues with another media agency partnership agreement! This month we started buying media on behalf of Waxwing Marketing in Cheshire.

Our first media buying activity on behalf of Waxwing will be the media buying for Hatfields motor dealership. Thinkmedia will be buying media across local newspapers within the Greater Manchester area.

Our thanks go out to Laura and Tony at Waxwing, we are looking forward to a long and fruitful partnership working together to jointly grow our clients’ sales!

We have just started media buying on some campaigns with Fresh Group advertising agency. Our first campaign was a world cup tactical campaign featuring a pillow with built in speakers for an ipod!

The campaign featured the Sound Asleep pillow used by Wayne Rooney at the World Cup. The media buying idea was to leverage the publicity the Sound Asleep pillow received when Wayne was photographed carrying the pillow onto the airplane bound for South Africa. All the national newspapers would be featuring world cup stories so what better time to use these titles? The creative concept cleverly hinted that if the pillow is good enough for Wayne of Frank or Steven, then the Sound Asleep pillow was an ideal present for any guy on Fathers Day.

Media buying activity ran across the majority of weekend national newspapers with a 20 x 3 space size. We also included a weeks activity on news websites with Banners, Skyscrapers and MPU formats.

A great media buying campaign to work on, and we look forward to more campaigns with Fresh Group agency!

This is fantastic news for us as Arighi Bianchi is a great brand to be working with. We are looking forward to working with Ian and the team at Propeller to help Arighi Bianchi drive more sales from their media budget via our intelligent and expertly integrated media planning and buying campaigns. Our media buying agency involvement covers all traditional media as well as digital media and pay per click.
If you are a retailer looking to get more sales from your media buying budget, then please don’t hesitate to give us a call!

We are delighted to be working with Spectus on their window systems range across trade and consumer media, they have exciting new products to bring to market and we are looking forward to helping to make these launches a huge success!

System Onehave appointed us to handle their travel cards< media buying activity in 2010. In conjunction with GMTL System One, we have devised a media strategy designed to boost overall awareness and sales amongst their various target markets within the Greater Manchester region. Multi-media buying activity has commenced straight away and we are looking forward to seeing the campaigns impact target audiences across the Greater Manchester communities within the next month or so!

Libra Drinks signs up Thinkmedia to assist with media buying for the launch of a new beer called Blackout in 2010. So we couldn’t resist the opportunity to assist with marketing communications planning and media buying for the launch of a new beer called Blackout in 2010. The stout beer, a micro beer, brewed by Compton brewery and jointly owned by The Beer Company will be exported into Sierra Leone by Libra Drinks. Thinkmedia will be responsible for media buying and planning within Sierra Leone to create awareness and trial primarily amongst locals within Freetown.

Twyfords have appointed Thinkmedia to formulate an awareness media buying campaign for its bathrooms campaign. Our objective to influence a variety of markets & change perceptions amongst the key specifiers responsible for generating demand for their sanitaryware products. This will be a B2B campaign starting in Spring 2010 & will target a interesting mix of market sectors including architects, interior designers & construction contractors, specifiers working in healthcare, education &, social housing & specifiers working with or within hotel interiors.