Thinkmedia has been appointed media buying agency for the Tragus Group – working with their two leading restaurant brands Strada & Cafe Rouge.
The Strada media buyers brief is to concentrate on restaurants within the M25 communicating information about their new menus with a strapline “Tastes from the streets of Italy”.
The Cafe Rouge media buyers brief is all about re-positioning the brand & will see the whole chain relaunched throughout the remainder of 2012 & 2013 along with some new high profile location launches.
Media buying will encompass a multi media campaign across press, OOH, door drops and online media within the geographic catchment for each restaurant.
We are looking forward to spending penty of time getting to know these restaurants better!