Our media buyers are waiting with interest to see how the changes being made to XFM, rebranding as Radio X on 21st September, will affect the System One campaign aimed at students which is running the first two weeks of the rebrand.

The campaign also includes radio airtime on Capital Manchester & a heavy presence along “student bus routes” utilising 6 sheets at bus stops & interior passenger panels & supersides on buses.

System One will be encouraging students in Greater Manchester to “Join Us & Never Look Back” with the Any Bus Student Bus Saver ticket.