Working with Buzz Marketing, we are delighted to be undertaking the media buying for Blackpool Transport Sevices mobile campaign.

Our media buyers are running mobile and tablet display banners geo-targeted around the Fylde coast to encourage downloads of the BTS new app, which allows travellers to buy their ticket before they travel and simply show the driver or conductor the downloaded ticket on their phones.

The campaign started last week with initial reports showing high CTRs & delivery of impressions are on target.

We will be working hard to optimise the campaign to ensure it is a success!