Our media buyers having been helping System One to communicate smart ticketing has arrived in Greater Manchester! We have been advertising to existing users of their travel cards that it is now possible to buy and load smart versions of some System One travel cards on a new get me there smart card. It’s all part of the new get me there smart ticketing scheme and uses clever technology to offer smarter travel cards that are flexible, easy to use and in some cases cheaper.
A multi media approach will see the message on interior passenger panels & streetliners on buses traveling around Manchester City Centre, as well leaflets in selected areas & a digital display campaign targeting Greater Manchester. There is also a radio airtime campaign running on Capital Manchester as well as selected local stations where an upweight of messaging was required.