Our media buyers have been running innovative instream audio media campaigns to support Impey’s wetroom installer trainer events.
As part of the repositioning of Impey as The Wetroom Specialist, the client is running a series of “We are Wetrooms Installer Trainer Tours” across the country.
Our innovative approach to recruiting potential candidates for the localised training programmes, has been to run audio impressions on TalkSport Instream 10 days prior to the training events.
We have been able to target the right audience, in each geographical catchment, in an extremely cost efficient way.
To date we have supported training days in Southampton & 2 in London. There are another 12 events planned across the rest of the year.